On a mission to grow investing opportunities
We build the infrastructure to allow every company to launch an investment product.
Because we envision a future where investing in the stock market is omni-present.
Making investing in capital markets accessible for every European
We envision a future where access to capital markets is provided by a diverse ecosystem of investment products to any customer. Therefore, we provide the infrastructure for the next generation of innovative companies that help their customers build wealth. Working our way towards our mission: to grow investing opportunities and open 100 million securities accounts for consumers and businesses in the next 10 years.
Because equity rails are still full of manual processes and legacy technology
We experienced ourselves how much legacy technology, manual processes and being left alone with all regulatory complexity can get in the way of building great investment products. This shouldn’t happen to anyone after us.
We offer partners a one-stop-shop to launch their investment product in weeks
We build the infrastructure our partners need to launch investment products. Our one-stop-shop approach abstracts all technical complexity via our API, provides regulatory coverage through our BaFin licenses and enables smooth operations guided by our experts.
We are guided by a common set of principles
We follow clear principles in the day-to-day of building lemon.markets. Doing so allows us to build an enduring company, enabling all lemoneers to achieve their best results. This framework is based on the belief that every person has an existing set of values, but at work personal preferences need to be put aside to unite around one way of working. Because using the power of teamwork, we will achieve more than each of us could individually.
A lemoneer will
Put the customer first
Grow investing opportunities
Deliver high quality outcomes
Lead with Empathy
Be a team player
Accept no failure, only feedback
Our leadership team is experienced, passionate and hands-on
Laura Cüppers
VP Brokerage
Max Linden
CEO
Markus Gunter
Managing Director Front Office
Brought to you from
the heart of Berlin
Our HQ is located in the lively area between Kreuzberg and Neukölln. Every start-up’s dream office filled with life, laugh, white boards and lemon trees. This is were we celebrate our culture, host our lemon.talks and work on empowering a thriving ecosystem of investment products.
Backed by long-term investors at established funds
We raised over €28 million from investors who share our vision of making capital markets truly accessible to everyone. This funding brings us one step closer to providing the infrastructure for the next 100 million brokerage accounts.
Oliver Heimes
Justin Overdorff
Max Claussen
Simon Schmincke
Jonas Wenke
Supported by angel investors with deep operating experience from
Our story has been covered by media outlets all across Europe and beyond
Partner with us
Use the lemon.markets API to launch a customer-centric and compliant investment product.