On a mission to grow investing opportunities

We build the infrastructure to allow every company to launch an investment product. Because we envision a future where anyone is an investor.

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What our vision is

Enabling anyone to be an investor

We envision a future in which anyone is an investor. Therefore, we provide the infrastructure for the next generation of innovative companies that help their customers build wealth. Working our way towards our mission: to grow investing opportunities for all European customers and businesses, providing seamless access to capital markets.

What our vision is
Why we do it

Because equity rails are still full of manual processes and legacy technology

We experienced ourselves how much legacy technology, manual processes and being left alone with all regulatory complexity can get in the way of building great investment products. This shouldn’t happen to anyone after us.

Why we do it
How we do it

We offer partners a one-stop-shop to launch their investment product in weeks

We build the infrastructure our partners need to launch investment products. Our one-stop-shop approach abstracts all technical complexity via our API, provides regulatory coverage through our BaFin licenses and enables smooth operations guided by our experts.

How we do it
Principles

We are guided by a common set of principles

We follow clear principles in the day-to-day of building lemon.markets. Doing so allows us to build an enduring company, enabling all lemoneers to achieve their best results. This framework is based on the belief that every person has an existing set of values, but at work personal preferences need to be put aside to unite around one way of working. Because using the power of teamwork, we will achieve more than each of us could individually.

A lemoneer will

Put the customer first
Put the customer first
Grow investing opportunities
Grow investing opportunities
Deliver high quality outcomes
Deliver high quality outcomes
Lead with Empathy
Lead with Empathy
Be a team player
Be a team player
Accept no failure, only feedback
Accept no failure, only feedback
Leadership team

Our leadership team is experienced, passionate and hands-on

Laura Cüppers

Laura Cüppers

Laura Cüppers's Linkedin ProfileLaura Cüppers's website

VP Brokerage


Max Linden

Max Linden

Max Linden's Linkedin ProfileMax Linden's website

CEO


Markus Gunter

Markus Gunter

Markus Gunter's Linkedin ProfileMarkus Gunter's website

Managing Director Front Office


The office

Brought to you from
the heart of Berlin

Our HQ is located in the lively area between Kreuzberg and Neukölln. Every start-up’s dream office filled with life, laugh, white boards and lemon trees. This is were we celebrate our culture, host our lemon.talks and work on empowering a thriving ecosystem of investment products.

Explore working at lemon.markets
Office discussion between two people
Office meeting
Office hallway
Colleagues laughing

Our backing

We are excited to be entering a second phase in our growth, having joined forces with dwpbank. While we are undergoing our transition, you can read more on the latest news in our Media section.

The latest coverage

Our story has been covered by media outlets all across Europe and beyond

07 August 2025
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Use the lemon.markets API to launch a customer-centric and compliant investment product.

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About Us

Discover the vision and principles of lemon.markets

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The infrastructure powering investment products. Enable your customers to invest in the stock market. Use the lemon.markets API to launch a customer-centric and compliant investment product.

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