Embed investing into your product
Create new touchpoints with your customers and embed investing into your existing product with ease.
While we take care of all the technical, operational and regulatory hustle in the back.
Offer investing in Stocks & ETFs to your customers
lemon.markets supports a wide-range of embedded brokerage use cases. We love to partner with companies, who are equally passionate about offering investment products as we are. Bring your product to market in a fast, compliant and cost-efficient way leveraging our investment infrastructure.
Add investing as a product feature
To create a mobile-first banking experience that gives customers a complete and frictionless digital-only experience, it is essential to offer a convenient way to invest and become the central hub for all their finances. Make another step closer to becoming increasingly popular, and bridge the functionalities and features gap to traditional players. To compete on par and above, complete your product offering with an embedded investing feature that enables users to manage their global portfolios, making it easy to understand and visually appealing - all within your product. By offering beautifully built investment tools, you can help your customers better manage their finances and provide a comprehensive banking experience.
Deliver a full investment offering
To further empower your customers, you can help them diversify their portfolios by offering direct investment opportunities in stocks, ETFs, and more. This way, you avoid breaks in the user experience when the user wants to manage either asset class. By combining the best of both worlds inside your environment, you can provide your users with a seamless experience. Giving users the freedom to choose what they want to invest in provides more options to achieve their financial goals. By unlocking the power of alternative investments, you have already offered customers access to exciting investment opportunities, and expanding investment choices will further strengthen their investment portfolios.
Combine investments in crypto with traditional finance
Build a bridge between the decentralized world of crypto and traditional finance, and provide a seamless and convenient investment experience. Enable your customers to trade multiple asset classes on a single platform, let them diversify their investment portfolio, and reduce the risk associated with investing in just one asset class. Abstracting away the FIAT exchange in between your customer's crypto and traditional investments helps them to save valuable time and effort, and delivers a comprehensive investment experience with more options to achieve their financial goals.
Create new customer touchpoints through investing
Embed investing into your product offering, and allow your customers to take precautions for their life and achieve their long-term financial goals. Help them to make smart financial decisions that benefit their wellbeing, and as a result receive more loyal and satisfied customers who appreciate the convenience of having all their financial needs met in one place. This allows you to position yourself as a trusted advisor and partner, ultimately creating a stronger bond between you and your customer, reducing the likelihood that your customer moves to a competing service.
One infrastructure to give you all the building blocks along your customer journey
01.
Account opening
End-to-end digital onboarding for your new customers with comprehensive KYC and security checks (PEP/Sanction Screening & Risk checks). Already have KYC’ed customers? No worries - we support KYC-sharing, so your customers don’t have to start another authentication process.
02.
Account funding
Your customers will receive a German IBAN that supports different pay-in methods and flexible pay-outs. Deposits are ensured for each cash account of up to €100,000. You already provide your customers with a cash account? No worries - we can integrate into your platform and operate modular around your existing setup.
03.
Order management
Offer a wide range of Stocks and ETFs. Supporting multiple order types like direct execution, block orders and savings plans to accommodate any investing behaviour. Orders are routed to an exchange or the issuer directly to ensure best execution. All regulatory required price and cost information is provided before an order is executed.
04.
Settlement & Custody
We provide the mandatory custody services to ensure the safekeeping and administration of your customers' securities accounts. With us, all corporate actions are taken care of with diligence and precision, such as ensuring timely and accurate dividend payments, managing stock splits and mergers, and handling shareholder voting.
05.
Taxation and Reporting
Our comprehensive tax and reporting services include the automatic calculation and deduction of settlement and withholding tax, making it easier for you and your customers to stay compliant with tax regulations. Creation of needed tax documents for your customers included, and reporting all relevant information to the financial authorities.
Global asset coverage across Stocks and ETFs from inception
lemon.markets supports a wide-range of embedded brokerage use cases. We love to partner with financial services and technology companies that aim to offer new investing products or improve their existing ones. Following a clear process we help companies to go from idea to launch in just a few months. Our experts will support you from designing the customer journey, to figuring out the right pricing and building the implementation roadmap.
Stocks
Offer access to a wide range of global stocks through an exchange
- Market open from 8am to 10pm
- From small caps to blue chips
- >3000 Stocks
ETFs
Let your customers diversify their investments through mutual funds from leading issuers
- Market open from 8am to 10pm
- From sector to global coverage
- >1000 ETFs
Saving plans
Set up saving plans to help your customers build long-term wealth
- Starting from €25 recurring investment
- Configurable after your needs
- Flexible cadence possible
Find the right setup with our regulatory & compliance experts
- Cooperation Model
- Tied Agent Model
Every customer experience is different and triggers other regulatory procedures. Together with our experts, we will examine your existing assets and the desired customer experience for the best regulatory setup. Establishing the right model for our partnership to ensure that all compliance standards are met. If you are already under regulatory oversight, we will establish a mutual cooperation to ensure outsourcing, AFC and compliance standards are met. If you are not under regulatory oversight, we can offer you to become a tied agent and carry out the regulatory responsibility together.
Customer
Platform terms
of business
Partner
Responsible for customer relationship and continuous business operations
Custody
agreement
Responsible for onboarding, client money, provision of trading, settlement services and custody
Offering an investment product finally becomes easy
Use the lemon.markets API to launch a customer-centric and compliant investment product. Our mission is to create better opportunities to invest in the stock market, ultimately empowering customers to take care of their financial wellbeing. Guiding our partners through all operational, technical and regulatory challenges along the way towards a successful launch.
Putting you first
Building from our principles, we always put the customer first. Let us enable you to offer investment products that consistently exceed customer expectations.
Designed for developers
Our platform features extensive documentation, clean API design, and a ready-to-test sandbox, simplifying things for your developers and shortening your build time from months to weeks.
Regulatory coverage
Our BaFin licenses as an investment firm allow us to work with partners under any operating model. From unregulated FinTechs to regulated banks and brokers, and everyone in between.
Partner with us
Use the lemon.markets API to launch a customer-centric and compliant investment product.